Supporting people and organisations striving to make change

My passion is helping people make impactful change, whether that's in their career or their business. 

Why? Because I believe we need to support people and businesses looking to make significant impact on society and the environment. 

With 20+ years corporate commercial experience, I help clients clarify goals and work through whatever is hindering progression. So, whether you are a professional realigning your career, an entrepreneur with an idea or a founder looking to scale a business, we use a three step framework to guide how I work with a client:

Coaching

Unclear about what you are trying to achieve? Questioning yourself and your decision making? Coaching sessions can help you get clarity on your purpose and priorities, as well as hold you accountable, ensuring your are constantly moving forward. Be that a new career path, getting a new business off the ground, or establishing a more robust sales and partnership strategy.

Validation 

Have you really assessed what your clients or prospects really value, and don't value, from your product offering? Are you really clear on your ideal customer, and your narrative that resonates with them? Have you done significant due diligence to uncover the external and internal dynamics which may help or hinder progressing a partnership? If you feel light in these areas, and many do, then it might be worth creating a customised validation project to generate this crucial insight. 

New Business & Partnerships

So, you're clear on your vision. You've done detailed customer / market analysis, now it's time to generate revenue. Got a solid business development strategy in place? Or are you responding to a variety of inbound leads yet left wondering why few turn into long term pillar clients? Maybe your sales strategy is reliant on the founders' network rather than a longer term strategy. If any of this resonates, then we might be able to help add some rigour and structure to your new business and partnerships strategy.

Common challenges my clients want support with:

• Procrastinating over moving forward with an idea to start or scale their business, and the action steps required
• Unpacking why their brand or narrative isn't landing effectively
• Failing to land the right, sustainable pillar clients
• A fragmented new business process that isn't clicking or is too reliant on Founder sales
• Misunderstanding how their clients perceive their business
• Stuck trying to realign their purpose mid career
• Dealing with negative voices in our head and 'imposter syndrome'
• Limited accountability leading to inaction

A fresh perspective

There are many factors that can hinder progress. Sometimes we just need another perspective to help us see the wood for the trees. 

As a business coach and advisor to professionals and small businesses, who’s won and failed on the commercial front line, that's where I might help.

Clients typically work with me when they have a work-related goal or challenge they are struggling with. Another, neutral, pair of eyes to provide a fresh perspective. Recent examples include:

• helping a kelp reforestation startup gain clarity on its ICP and deep-dive into prospects' perspectives partnership potential
• helping an east coast sustainable packaging startup understand why they were struggling to land pillar clients and move away from an over-reliance on pilot incentives
• working with a creative agency founder on client development challenges and improving business development practices
• helping an ambitious, pro-athlete turned exec refine her ambition and next role

Whether it is via 1:1 sessions or a retained partnership, if you aren't making the progress you feel you should, let's have a chat to see if there is a fit.

“Challenges are what makes life interesting and overcoming them is what makes life meaningful”. Anon