Impactful conversations and guidance for those striving to make a change

My passion is helping people make impactful change, whether that's in their career or their business. 

Why? Because I believe we need to support people who want to make an impact on society and the environment. 

As a thinking partner with 20+ years business experience, I help clients clarify goals and work through whatever is preventing them from moving forward. So, whether you are a professional realigning your career, an entrepreneur with an idea or a founder looking to grow a small business, we use a three step framework to guide how I work with a client:

Vision / Purpose

Have you got a clear vision in place of what you want/need to achieve? If not, a business / exec coach can help you get real clarity on your purpose and start to make progress towards turning that into reality. Be that a new career path, product or company idea.

Validation 

What do your clients or prospects really value from your product offering? Equally, what parts of your solution don't resonate with them? What are the external and internal dynamics which are going to hinder progressing this type of prospect? If you can't answer these questions in detail from a prospect's POV, it might be worth creating a customised validation project to generate this crucial insight. 

New Business

So, you're clear on your vision. You've done detailed customer / prospect analysis, now it time to sell. Got a solid business development strategy in place? Or are you 'shooting from the hip' at a variety of leads and and chasing any opportunity that comes into your orbit? If this resonates, you might look at working with a 'fractional' BD director to fine tune your sales strategy.

Common challenges my clients want support with:

• Stuck trying to realign their purpose mid career
• Procrastinating over moving forward with an idea to start or scale your business, and the action steps required
• Dealing with negative voices in our head and 'imposter syndrome'
• Limited accountability leading to inaction
• Failing to land the right, sustainable pillar clients 
• A new business process that isn't clicking or is too reliant on Founder sales  
• Unpacking whether the brand or narrative is landing effectively
• Understanding how their clients really perceive their business?                   

A fresh perspective

There are many factors that can hinder progress. Sometimes we just need another perspective to help us see the wood for the trees. 

As a business coach and advisor to professionals and small businesses, who’s won and failed on the commercial front line, that's where I might help.

Clients typically work with me when they have a work-related goal or challenge they are struggling with. Another, neutral, pair of eyes to provide a fresh perspective. Recent examples include:

• helping a kelp reforestation startup gain clarity on its ICP and deep-dive into client and prospects' perspectives on the potential for partnership generation
• helping an east coast sustainable packaging startup understand why they were struggling to land pillar clients; how they could move away from an over-reliance on pilot incentives and improve their overall sales function 
• helping an ambitious, pro-athlete turned exec refine her ambition and next role
• working with a creative agency founder on client development challenges and improving business development practices

Whether it is via 1:1 sessions or a retained partnership, if you aren't making the progress you feel you should, let's have a no-obligation conversation to see if there is a fit.

“Challenges are what makes life interesting and overcoming them is what makes life meaningful”. Anon