Customer / Market Validation

In an increasingly competitive commercial landscape, how well do you really understand your customers? 

It is surprising how often businesses have not taken the time to really explore what their clients truthfully think of them and their services. 

Or they have let misguided assumptions about why customers would or would not partner with them, shape commercial strategy. 

Reaching out to a few friendly clients doesn't count. I mean purposefully researching why companies are not buying from you. Understand and facing up to blind spots and potential areas of weaknesses.

For smaller businesses this information can be harder to achieve. The pressure to secure customers and generate revenue streams is all-consuming. Also, founders are often so invested in their idea that they view most interactions as selling opportunities. This can fail to create the right the environment for gleaning insightful feedback from customers.

We take that pressure off by doing this for you. 

We conduct researched, tailored conversations with your clients and prospects. This preferably includes a mix of existing clients, prospects and those that have not engaged with your company. Typically, this independent approach, creates more openness and candour from clients. 

Why?

Because we are not trying to sell to them. And they appreciate not being sold to. 

And people don't like hurting the feelings of business owners who have so clearly invested so much energy into their new idea. This shapes their feedback and its integrity. Honestly, how often do you tell a new parent that their baby isn't actually anything other than 'the cutest thing'? I'm being flippant, but you get the picture. 

They also respect our position as having no skin in the game other than believing in our client's mission and wanting to help improve their partnerships. 

The Result? 

5-10 conversations are what we look for to generate a variety of responses from which we can pull out recurring themes, insight and feedback. We then draw up a report outlining the conversations and summarising the key findings. Our clients walk away with clear actionable insight from their target market. 

More often than not, these sessions lead to refining the value proposition and the product / market fit; shifting perceived ICPs; and amending the sales approach and narrative. 

Key takeaways

• A robust understanding of how your target market perceives your brand
• Deeper, more sustainable customer relationships
• Organically generated pathways to partnership discussions

So, if the above resonates, book a complimentary ‘Run it By Me’ session and we can explore if this is something that would benefit your business. Everything starts with a conversation.

Rate: these projects start from $2500 depending on specific requirements and timescales of each client.