Cricket for Climate - how sports can drive climate action

As a British cricket fan, I rarely support the Australian team! 

But, you have to take your hat off to the leadership they are showing with their Cricket for Climate efforts... It's gathering more pace than a Mitchell Johnson bouncer...

Kudos to Pat Cummins , the Aussie skipper, for setting this up, getting teammates involved to drive initial traction and to Joanne Bowen for taking on and scaling the effort. 

Impressive and inspirational. Surely a blueprint for other sports to follow...

Main takeaways:

- It requires people to feel climate change first hand to be moved enough to take action. Until then, it's often 'happening elsewhere'

- With the right ambassador bringing energy and eyeballs, signifiant community change can be galvanised and unleashed

- Given its global nature, and broad societal appeal, sports clearly has a huge role to play in tackling the #climatechallenge. The engagement opportunities are massive if we can get the right people onboard. So partnership opportunities should be significant

- Which leads into how long before the ICC INTERNATIONAL CRICKET COUNCIL abandons aramco as a main sponsor due to players' concerns about the partnership? There are many brands that genuinely care about the environment, have the financial resources, that would be a better fit. Surely it knows what side of climate history it wants to be on?

Interested in your thoughts Rory MacFadyen, Michael Broughton and Alexis Eyre

Link to original article in the Guardian

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