As Black Friday looms, check out the image…

Thank you Ayna Pirkuliyeva for the initial share. This is the Atacama desert - a beautiful place in Northern Chile, famous for emerald green salt lakes, flamingoes and David Attenborough. I spent a few days there with Jason Ricks years ago as we traveled around South America. It is stunning.

Sadly, it’s now famous because it is home to the ‘Great Fashion Garage Patch’ - an enormous mountain of clothes, estimated to be 39,000 tons.

No, this is not a joke, April Fools was months ago.

Discarded clothes are flooding this pristine natural environment in such volume, astronauts can see it from space.

This is not OK.

Somehow we have to speed up the change in societal norms associated with consumption and uptake of circularity production. There are amazing companies developing tech to enable this circularity shift. Companies such as Looptworks. But apparently they can’t get a state subsidy… Amazing.

Investors, gov’t and private industry should be doing all it can to encourage the adoption of these innovative solutions.

Any thoughts on how we as a climate community can support these emerging circularity players, please let me know.

And as you look to have a cleanse of your wardrobe ahead of splurging on Black Friday sales, please….

...maybe think about what astronauts should be seeing from space.

It definitely isn’t your faded jeans and lightly worn Lulu Lemons.

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